{
  "schema_version": "2026-06-16",
  "canonical_domain": "privatebuyers.co.nz",
  "site_name": "Private Buyers",
  "language": "en-NZ",
  "region": "New Zealand",
  "last_updated": "2026-06-17",
  "contact": {
    "email": "enquiry@privatebuyers.co.nz",
    "primary_enquiry_url": "https://privatebuyers.co.nz/enquiries"
  },
  "entity": {
    "type": "private_property_enquiry_review",
    "name": "Private Buyers",
    "short_description": "Private property enquiries for New Zealand owners who want a serious direct-sale conversation before the open market.",
    "service_description": "Private Buyers reviews owner-submitted property information, condition notes, price expectations, timing, rent or occupancy context, agency status, and optional photos to decide whether a direct private-buyer or investor-review conversation is worth progressing.",
    "not": [
      "public listing marketplace",
      "real estate agency appointment",
      "auction campaign",
      "valuation service",
      "legal advice service",
      "financial advice service",
      "guarantee that any buyer will proceed"
    ],
    "area_served": [
      "New Zealand",
      "South Island",
      "Canterbury",
      "West Coast"
    ],
    "audience": [
      "New Zealand residential property owners",
      "owners considering a private sale",
      "owners with as-is or value-add property",
      "owners with off-market, rental, inherited, tired, or not-yet-public property",
      "referrers who need a safe owner information packet"
    ]
  },
  "response_promises": {
    "detailed_property_enquiry": "Clear first response, follow-up question, or no-fit response within 48 hours.",
    "general_contact": "General questions receive a response within 5 working days.",
    "no_public_listing": "Submitting property details does not publish a public listing."
  },
  "privacy_and_tracking": {
    "public_property_listing_created": false,
    "advertising_cookies_added_in_this_pass": false,
    "attribution_method": "URL source, QR source, UTM fields, entry path, landing page, and referrer are carried through submitted form metadata.",
    "privacy_url": "https://privatebuyers.co.nz/privacy",
    "protected_paths": [
      "/api/",
      "/lead-desk/",
      "/portal/",
      "/functions/",
      "/scripts/",
      "/tmp/",
      "/.tmp/",
      "/ui-iterations/",
      "/qa-screenshots/"
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  },
  "pages": [
    {
      "url": "https://privatebuyers.co.nz/",
      "type": "home",
      "title": "Private Buyers | Private Property Enquiries NZ",
      "summary": "Explains the private property enquiry pathway, recent example, owner situations, process, and general contact route.",
      "primary_queries": [
        "private property enquiries NZ",
        "private buyers New Zealand property",
        "sell property privately before listing",
        "direct private buyer conversation"
      ],
      "conversion_action": "Open the 48-hour property enquiry form."
    },
    {
      "url": "https://privatebuyers.co.nz/enquiries",
      "type": "contact_page",
      "title": "Start a Property Enquiry | Private Buyers",
      "summary": "Detailed private property enquiry form with privacy acceptance, optional image uploads, source tracking, and email fallback.",
      "primary_queries": [
        "submit private property enquiry",
        "private house buyer enquiry form NZ",
        "send property details privately",
        "as-is property buyer review"
      ],
      "conversion_action": "Submit property for review."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/",
      "type": "guide_hub",
      "title": "Private Property Seller Guides NZ | Private Buyers",
      "summary": "Guide hub for New Zealand owners considering private property enquiries before public listing, including as-is, inherited, rental, and private-sale situations.",
      "primary_queries": [
        "private property seller guides NZ",
        "sell property privately NZ guide",
        "private buyer property guide New Zealand",
        "direct property buyer review before listing"
      ],
      "conversion_action": "Choose the matching owner guide or open the private enquiry form."
    },
    {
      "url": "https://privatebuyers.co.nz/answers/",
      "type": "answer_hub",
      "title": "Private Property Sale Answers NZ | Private Buyers",
      "summary": "Concise source-linked answers for New Zealand property owners asking about private enquiries, off-market sale, agency comparison, repair-or-sell decisions, photos, inherited property, rental property, regional review, and privacy.",
      "primary_queries": [
        "private property sale answers NZ",
        "private buyer questions New Zealand property",
        "off-market property sale questions NZ",
        "as-is property private buyer questions"
      ],
      "conversion_action": "Read the best short answer, follow the source page, or open the private enquiry form."
    },
    {
      "url": "https://privatebuyers.co.nz/brand-assets/",
      "type": "brand_assets",
      "title": "Private Buyers Logo, Search Icon And Flyer Images NZ | Brand Assets",
      "summary": "Official Private Buyers logo, current search result icon, and QR-correct flyer images for New Zealand private property enquiry visibility, brand recognition, and search image discovery.",
      "primary_queries": [
        "Private Buyers logo",
        "Private Buyers flyer",
        "Private Buyers New Zealand property",
        "private property enquiry flyer NZ"
      ],
      "conversion_action": "Recognise official Private Buyers imagery or open the private enquiry form."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/sell-property-privately-nz/",
      "type": "owner_guide",
      "title": "Sell Property Privately NZ | Private Buyers Guide",
      "summary": "Practical preparation guide for owners considering a private-first property review before choosing an agency or public listing campaign.",
      "primary_queries": [
        "sell property privately NZ",
        "sell house privately before listing",
        "private property sale New Zealand",
        "direct private buyer conversation before listing"
      ],
      "conversion_action": "Submit a private property enquiry with source guide-sell-privately."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/off-market-property-sale-nz/",
      "type": "owner_guide",
      "title": "Off-Market Property Sale NZ | Private Buyers Guide",
      "summary": "Guide for owners who want to test a private off-market property conversation before public listing, open homes, broad buyer exposure, or agency campaign noise.",
      "primary_queries": [
        "off-market property sale NZ",
        "sell house off market New Zealand",
        "private buyer before public listing",
        "off-market property enquiry NZ"
      ],
      "conversion_action": "Open the enquiry form with source guide-off-market."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/private-sale-vs-agency-appraisal-nz/",
      "type": "owner_guide",
      "title": "Private Sale vs Agency Appraisal NZ | Private Buyers Guide",
      "summary": "Comparison guide for owners weighing a private property enquiry against agency appraisal, public listing, and auction campaign paths.",
      "primary_queries": [
        "private sale vs agency appraisal NZ",
        "sell privately or use an agent NZ",
        "private property review before auction",
        "private sale before real estate appraisal"
      ],
      "conversion_action": "Open the enquiry form with source guide-private-vs-agency."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/repair-or-sell-as-is-property-nz/",
      "type": "owner_guide",
      "title": "Repair Or Sell As-Is Property NZ | Private Buyers Guide",
      "summary": "Guide for owners deciding whether to repair before selling or submit an as-is private property enquiry with condition, cost, timing, and photo context.",
      "primary_queries": [
        "repair or sell as-is property NZ",
        "sell property needing repairs New Zealand",
        "should I repair before selling house NZ",
        "as-is property repair decision"
      ],
      "conversion_action": "Open the enquiry form with source guide-repair-or-sell."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/west-coast-canterbury-private-property-review/",
      "type": "owner_guide",
      "title": "West Coast & Canterbury Private Property Review | Private Buyers",
      "summary": "Regional guide for owners submitting West Coast or Canterbury property context, including access, weather, rural, rental, inherited, as-is, condition, and timing details.",
      "primary_queries": [
        "West Coast private property buyer",
        "Canterbury private property review",
        "sell West Coast property privately",
        "Canterbury as-is property private buyer"
      ],
      "conversion_action": "Open the enquiry form with source guide-west-coast-canterbury."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/what-to-include-private-property-enquiry-nz/",
      "type": "owner_guide",
      "title": "What To Include In A Private Property Enquiry NZ | Private Buyers",
      "summary": "Owner checklist for a stronger private property enquiry, including location, property type, condition, price expectation, timing, occupancy, agency status, and practical photos.",
      "primary_queries": [
        "what to include in property enquiry NZ",
        "private property enquiry checklist",
        "property buyer enquiry form details",
        "how to submit property details privately"
      ],
      "conversion_action": "Open the enquiry form with source guide-enquiry-checklist."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/property-photos-private-buyer-review-nz/",
      "type": "owner_guide",
      "title": "Property Photos For Private Buyer Review NZ | Private Buyers",
      "summary": "Photo guide for private buyer review, covering exterior, access, rooms, land, repair areas, condition evidence, and privacy-aware photo exclusions.",
      "primary_queries": [
        "property photos for buyer review NZ",
        "what photos to send for private property sale",
        "as-is property photos buyer review",
        "private buyer property photo checklist"
      ],
      "conversion_action": "Open the enquiry form with source guide-photo."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/as-is-property-sale-nz/",
      "type": "owner_guide",
      "title": "As-Is Property Sale NZ | Private Buyers Guide",
      "summary": "Preparation guide for owners with tired, damaged, deferred-maintenance, or hard-to-present properties where condition is part of the opportunity.",
      "primary_queries": [
        "sell as-is property NZ",
        "as-is house buyer New Zealand",
        "sell property needing repairs NZ",
        "private buyer for damaged property"
      ],
      "conversion_action": "Submit an as-is property enquiry with source guide-as-is."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/inherited-property-private-sale-nz/",
      "type": "owner_guide",
      "title": "Inherited Property Private Sale NZ | Private Buyers Guide",
      "summary": "Guide for inherited, estate, or family property situations where authority, condition, timing, and privacy need care before any public campaign.",
      "primary_queries": [
        "sell inherited property privately NZ",
        "inherited house private sale New Zealand",
        "estate property buyer review NZ",
        "family property private buyer enquiry"
      ],
      "conversion_action": "Submit inherited property details with source guide-inherited."
    },
    {
      "url": "https://privatebuyers.co.nz/guides/rental-property-private-buyer-nz/",
      "type": "owner_guide",
      "title": "Rental Property Private Buyer NZ | Private Buyers Guide",
      "summary": "Guide for rental owners preparing rent, occupancy, access, condition, timing, and price context for a private buyer review.",
      "primary_queries": [
        "rental property private buyer NZ",
        "sell tenanted property privately NZ",
        "private buyer rental property New Zealand",
        "rental exit property buyer review"
      ],
      "conversion_action": "Submit rental property details with source guide-rental."
    },
    {
      "url": "https://privatebuyers.co.nz/privacy",
      "type": "privacy_policy",
      "title": "Privacy Policy | Private Buyers",
      "summary": "Privacy policy and collection notice covering property enquiries, photos, referrals, source tracking, email handling, storage, sharing, access, correction, and withdrawal.",
      "primary_queries": [
        "Private Buyers privacy policy",
        "property enquiry privacy New Zealand",
        "private sale referral information privacy"
      ],
      "conversion_action": "Read privacy policy or return to enquiry form."
    },
    {
      "url": "https://privatebuyers.co.nz/documents/",
      "type": "document_archive",
      "title": "Document Archive | Private Buyers",
      "summary": "Owner-facing notices, printable forms, policy documents, advertising and claims standard, direct-sale boundaries, and investor-review rules.",
      "primary_queries": [
        "Private Buyers owner information packet",
        "private property enquiry documents",
        "private sale owner enquiry form"
      ],
      "conversion_action": "Open the relevant PDF or fill the online enquiry form."
    }
  ],
  "answer_cards": [
    {
      "question": "What does Private Buyers do?",
      "answer": "Private Buyers reviews privately submitted property information to decide whether a direct private-buyer or investor-review conversation is worth progressing.",
      "source_url": "https://privatebuyers.co.nz/"
    },
    {
      "question": "Does submitting details make my property public?",
      "answer": "No. The first step is private, and submitting details through the website does not create a public listing.",
      "source_url": "https://privatebuyers.co.nz/privacy"
    },
    {
      "question": "How fast is the property enquiry response?",
      "answer": "Genuine detailed property enquiries receive a clear first response, follow-up question, or no-fit response within 48 hours.",
      "source_url": "https://privatebuyers.co.nz/enquiries"
    },
    {
      "question": "Are photos mandatory?",
      "answer": "Photos are optional at the first step, but practical photos usually improve review quality and make an enquiry easier to prioritise.",
      "source_url": "https://privatebuyers.co.nz/enquiries"
    },
    {
      "question": "Can I sell property privately in New Zealand before listing publicly?",
      "answer": "You can submit a private property enquiry before choosing a public listing path, provided you have authority to share the information and accept the privacy terms.",
      "source_url": "https://privatebuyers.co.nz/guides/sell-property-privately-nz/"
    },
    {
      "question": "Can I sell a property off-market in New Zealand?",
      "answer": "You can start with an off-market private enquiry before public listing, provided you share enough detail for a serious buyer-fit review and have authority to share the information.",
      "source_url": "https://privatebuyers.co.nz/guides/off-market-property-sale-nz/"
    },
    {
      "question": "Is a Private Buyers enquiry the same as an agency appraisal?",
      "answer": "No. A Private Buyers enquiry is a private buyer-fit review. An agency appraisal is usually part of deciding how to publicly market and sell a property through a licensed agency path.",
      "source_url": "https://privatebuyers.co.nz/guides/private-sale-vs-agency-appraisal-nz/"
    },
    {
      "question": "Should I repair before selling or ask for an as-is review?",
      "answer": "If you are unsure, a private enquiry can explain the known condition, repair context, photos, timing, and price expectation before deciding whether repairs are worth doing.",
      "source_url": "https://privatebuyers.co.nz/guides/repair-or-sell-as-is-property-nz/"
    },
    {
      "question": "Can West Coast or Canterbury owners submit a private property enquiry?",
      "answer": "Yes. Private Buyers reviews New Zealand owner enquiries, including West Coast and Canterbury situations where access, condition, weather, rental, inherited, rural, or as-is context may matter.",
      "source_url": "https://privatebuyers.co.nz/guides/west-coast-canterbury-private-property-review/"
    },
    {
      "question": "What should I include in a private property enquiry?",
      "answer": "Include location, property type, condition, price expectation, timing, occupancy or rent context, agency status, and practical photos if available.",
      "source_url": "https://privatebuyers.co.nz/guides/what-to-include-private-property-enquiry-nz/"
    },
    {
      "question": "What property photos help a private buyer review?",
      "answer": "Helpful photos include exterior, access, kitchen, bathroom, living areas, bedrooms, land, obvious repair areas, and wide photos before close-ups.",
      "source_url": "https://privatebuyers.co.nz/guides/property-photos-private-buyer-review-nz/"
    },
    {
      "question": "Can Private Buyers review an as-is property that needs work?",
      "answer": "Yes. The as-is guide explains what condition notes, repair context, photos, price expectation, and timing help a first private review.",
      "source_url": "https://privatebuyers.co.nz/guides/as-is-property-sale-nz/"
    },
    {
      "question": "Can an inherited property be reviewed privately?",
      "answer": "Yes, if the person submitting details has authority to share the information or is coordinating with the people who do. Specialist estate, tax, or legal advice is still separate.",
      "source_url": "https://privatebuyers.co.nz/guides/inherited-property-private-sale-nz/"
    },
    {
      "question": "What rental property details help a private buyer review?",
      "answer": "Rent, occupancy, management, access, condition, price expectation, and timing context help Private Buyers decide whether a rental property conversation may be worth progressing.",
      "source_url": "https://privatebuyers.co.nz/guides/rental-property-private-buyer-nz/"
    }
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  "measurement_plan": {
    "north_star_target": "5000% visibility and reachability improvement requested by owner; cannot be guaranteed by metadata alone.",
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}